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Meet the Great Basin Leadership Team

leadership team

Meet the Great Basin Federal Credit Union Leadership Team


Jennifer Denoo – President/CEO

Jennifer joined Great Basin Federal Credit Union as a teller in 1994. She worked in a variety of positions including loan officer, human resources and collector before becoming the collections manager in 1999. In 2004, she was named the credit union’s Vice President over lending and collections, and finally chief operations officer in 2008.  In June 2017 Jennifer took over as President and CEO following the retirement of Dennis Flannigan. Jennifer’s passion is people.  She creates an inspiring vision for the future and motivates and inspires her team to engage in that vision.    

Jennifer, a 2008 graduate of Western CUNA Management School and currently serves on the Board of Directors for the California and Nevada Credit Union League and Western Payments Alliance (WesPay).

Born and raised in Northern Nevada, Jennifer has been married to husband Torrey since 1998 and they have four children, Taylor, Clayton, Ryan, and Janelle. 


Tony Lopez – Chief Financial Officer

Tony Lopez joined Great Basin Federal Credit Union in 1990, as a Data Systems Technician.  Over the following 4 years, he assumed the roles of interim Marketing Coordinator, IT Manager and Accounting Manager, and in 1995, was promoted to Vice President of Accounting and IT.  In 2008, he was named the credit union’s Chief Financial Officer.

Tony holds a B.S. in Economics from the University of Nevada, Reno.  In addition, he earned a certificate of professional development from the University of Nevada’s Advanced Management program, and certificates of educational achievements from the CUES Executive Marketing Institute, Pain Webber Credit Union Investment School and CUNA Mutual Financial Management School.  Tony is also a graduate of Western CUNA Management School. 


Elisabeth Hadler – Chief Experience Officer

Elisabeth Hadler is the Chief Experience Officer at Great Basin Federal Credit Union. She’s been with Great Basin for over 22 years, more than a dozen of which were in management. Elisabeth graduated in 2005 from the University of Nevada, Reno with a BS in Business Administration with a Major in Marketing. She’s also a graduate of Western CUNA Management School.  Elisabeth oversees the branch operations and training, as well as the marketing and member feedback teams. Together with her squad, Elisabeth aims to create the most exceptional member experience possible. As part of the leadership team, Elisabeth plays a large role in the vision of the credit union and in the execution of the credit union’s strategic plan.

Elisabeth serves as a volunteer on the board of directors for both Pinocchio’s Moms on the Run and The Give Hope Foundation where she donates her time and expertise to planning fundraising events for these two local non-profits.

Elisabeth has two children, Teddy and Eleanor. All born and raised as a northern Nevadans Elisabeth and her family make their home in Sparks. When Elisabeth is not working, she enjoys watching her kids play baseball and swim, snow skiing, camping, road-tripping, live concerts, and enjoying as much time as she can with family and friends.  


James Nichols – Chief Technology Officer

James Nichols is the Chief Information Officer at Great Basin Federal Credit Union. He is responsible for creating and realizing the organization’s technology strategy to help support and execute the vision of leadership. James began his career at Great Basin in 2002. He started as the IT Coordinator in what was then, a newly-formed department. In his 16 years at the credit union, James has been integral to the successful completion of a multitude of projects including an on-premises-to-cloud service migration, a virtual infrastructure deployment, regular host replacements, four branch openings, two digital banking conversions, and a $13M data merger. For the past several years, he has also been an active member of the executive team; helping to set the vision for the organization as a whole.      

James has a Bachelor’s degree in Information Systems from the University of Nevada and is a graduate of Western CUNA Management School. He is passionate about innovation and the credit union movement. He regularly takes part in events to support the industry both creatively and politically.   


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