This last week news outlets and social media were buzzing about a recent change by Bank of America to charge a checking account fee unless customers have a balance of $1500 a month or a minimum $250 direct deposit. The reality is a balance of $1500 is not realistic for many hard working, low or middle income earners as they struggle to pay increasing rent or mortgage payments, rising insurance costs etc. It may feel like a penalty for not being “rich”.
Times like this make me reflect on why I am so passionate about the credit union movement. Credit unions are not-for-profit financial cooperatives. Great Basin’s mission is very simple: We provide honest, fair and personal banking experiences for our member-owners. My job as CEO is to ensure that our team delivers relevant products and services while maintaining ultimate efficiency so that when we are profitable, we can give back to our members in the form of superior rates, low fees and exceptional technology and in-branch experiences.
You do not have to be rich to get the amazing benefits of being a member of our credit union, and I invite you to see for yourself on our website www.greatbasin.org. We succeed when you succeed and we are honored to be your partner in life’s many adventures.Share: