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Customer Service is the Only Service

Two women working together on a computer

When you’re shopping for an item or a gift, you shouldn’t just hope to find that item. You want to know the details of it, why it makes it better than others of its like, and feel absolutely sure that you made the right decision. More often than not, however, one sometimes doesn’t do as much research as they believe they have. You realize that there may be more options than expected, or it’s simply not what you wanted. That is when good customer service can make all the difference.

In my previous work, I sold suits for a company and often had to help guests in finding an ensemble for an event – weddings, high school dances, business meetings, and sadly funerals. It was important to not only know your products and its details, but you also had to cater to your client. It was almost never as easy as just slapping together an outfit for him or her and telling them “That will work.” One has to listen to them and get to know their personal tastes and dislikes, where the event was, the weather there, the day they would need the outfit, and even if they were dressing for themselves or if they were sent to us by a friend or family member.

Paying attention to these details is key to making a client or guest happy with their purchase. If even one item is not to their liking, that can mar the experience. If the associate who should be knowledgeable on the products is not, trust can be very hard to earn. After all, would you rather go with someone who listens to you and caters to your own needs? Or have someone that simply says “Yes, that is a good choice” without explaining why it’s a good choice? Are you getting all the information you could want, or not being told anything at all?

Here at Great Basin FCU, I like to think that everyone here is knowledgeable and helpful with our members. If anyone is not sure on how best to help, we are always quick to ask someone who is to make sure our members are well taken care of. It is vital for any business that their customer service skills are top notch, because without that, they are only serving themselves and not their clients.

With that, dear reader, what kind of customer service do you expect to have? A fast and efficient waiter at your favorite restaurant? A knowledgeable investment expert? An honest salesperson (they exist) at a retail store? Keep these in mind wherever you go, and soon you will see which places you frequent are actually worth your time.


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